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‘Soft & Shiny’ is a vet recommended, premium, grain-free, complete dry food for those dogs that are prone to dry or itchy skin or who may need a little bit of help developing their glossy coat. The food is packed with active ingredients, including 47% herring; a tasty novel protein source which is highly digestible and rich in essential-fatty acids, alongisde collagen, a structural protein essential in the formation of healthy skin. It also contains Omega 3 & 6 which helps to nourish the skin and restore moisture to prevent itching and scratching, alongside prebiotics and probiotics to help maintain a balanced gut flora which can improve nutrient uptake and contribute to a healthy skin and a shiny coat. Soft & Shiny is a complete food, so alongside functional ingredients to look after your pooch's skin & coat, it also contains vitamins, minerals and antioxidants to promote overall health and wellbeing. Pooch & Mutt ‘Soft & Shiny complete dry food contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.


  • Composition: Fresh herring (26%), peas, herring protein (14%), potatoes, dried apple pulp, herring oil (7%), fish gravy (2%), linseed, collagen (1%), dried kelp (0.2%), psyllium husk and seeds (0.08%), dried cranberries (0.04%), glucosamine (0.026%), chondroitin suplhate (0.02%), fructo-oligosaccharides (0.019%), mannan-oligosacharides (0.015%), mojave yucca (0.01%), milk thistle seeds (0.008%), lactobacillus acidophilus HA - 122 inactivated (15x109 cells/kg).

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